Our story

We are Catrine, Frederikke, and Sophia. We first met at Regent’s University in London in 2021, where we were each pursuing our master’s degrees. After graduating, Catrine and Sophia returned to Copenhagen, but we have stayed closely connected with Frederikke.

From the moment we met, we have always dreamed of starting a business together, driven by our shared passion for innovation and a desire to create something meaningful that makes a difference for both people and organizations.

Our mission is to create meaningful impact by promoting well-being in society, ensuring young people thrive in their workplaces that support their needs and ambitions, whilst driving sustainable profit your company.

Get to know us

Frederikke Durlev

Frederikke Durlev has extensive experience from a wide range of companies. She has worked in industries such as transport and logistics, engineering, service, consulting and PR. With her bachelor's in business economics and psychology from CBS, she combines business understanding with deep insight into human behaviour. She understands exactly what young people demand from companies – whether it is in service or industry – and knows how to attract the next generation.

Sophia Lassen

Sophia Lassen is the founder of the consulting agency ZO Communication, where she is dedicated to helping companies understand and engage Generation Z in a meaningful way. With a deep understanding of what drives young people, Sophia creates strategies that bridge the gap between corporate values and Gen Z's desires. Her insight makes her an invaluable partner for companies that want to create a working environment that resonates with future employees and builds a culture of meaning and commitment.

Catrine Nomi

Catrine Nomi is the founder of the coaching company CN Coaching, which specializes in Generation Z. Trained by some of the world's most experienced, she offers coaching and business development with a focus on mental health, mindset transformation and personal growth. Combining spiritual practices and neuroscience to create mentally healthy work environments, she has a talent for promoting efficiency, productivity and creativity, both in private life and in business.

Our Approach

Do you want to boost employee engagement, reduce turnover, and strengthen your company's bottom line?

We offer a tailored workshop designed specifically for your organization, focusing on creating a meaningful workplace for young employees.

Imagine a workplace where your young team members arrive each day feeling purposeful and engaged. They understand the impact of their contributions and are so engaged that their energy positively influences your customers, clients and colleagues. The result? A dramatic increase in customer satisfaction, reduced employee turnover, and a significant boost in sales.

Young employees are the backbone of many businesses. They are often the first point of contact with customers and play a crucial role in delivering a great customer experience. However, many young workers feel their roles lack purpose, leading to lower engagement, higher absenteeism, and increased turnover - costly challenges for your company.

Ready to future-proof your business? Let us help you reach new heights - get in touch with us today!

How

We offer a program featuring our signature workshop, designed to help you create purpose and value for your Generation Z employees, while guiding HR and leadership in transforming these insights into strategic initiatives.

The first workshop, The Gen Z Engagement Lab, engages your Generation Z employees through creative exercises to uncover what gives their work a sense of purpose and the challenges they face.

Using these insights, we bring HR and leadership together for the second workshop, Building Bridges, where we develop strategies to build a meaningful work environment. We customize employer branding, company culture, and leadership approaches to ensure your workplace aligns with the values of Generation Z.

This leads to a workplace where Generation Z feels a deep sense of purpose in their roles and remains engaged over the long term.

Our workshops have one clear mission: to help you create a workplace where young employees feel valued, motivated, and fully engaged. It’s about more than just completing tasks - it's about understanding how their daily contributions are part of something greater.

Learn More About Our Signature Workshop

Why

Generation Z is often associated with high employee turnover, especially among young workers. By prioritizing their well-being and motivation, your company can boost both sales and employee satisfaction. Our approach equips you with the essential tools to create a meaningful work environment that attracts and retains young talent.

By focusing on engagement and infusing greater purpose into their roles, you can reduce turnover, increase productivity, and enhance both employee well-being and customer satisfaction.

The result? A workplace where young employees feel seen, heard, and valued- one that not only retains top talent and attracts new hires but also strengthens your company's bottom line.

Are you ready to invest in your employees and see the impact on your business performance? Contact us today for a no-obligation conversation.